We just launched a new site in WordPress, compomat.com. The old site was written in static HTML. The new site, afford better control over title tags. Client can control ranking for terms such as “plastic blasting media” or “walnut shell media. This is just another reason we love working with WordPress.
According to study by Akamai 40% of users will abandon a web page if it takes more than three seconds to load.
Slow loading websites are bad for your business. In a store you will wait a few minutes to speak with a salesperson, but on the web you can simply close the slow loading site and load another site. Why wait when there are so many others sites.
We live in a fast-paced world and the Internet is all about speed and convenience.
Google recently account that a slow loading website can have a negative impact on your Google ranking. Google is constantly working to provide users with the best possible experience, and “fast” is “good”. Click here to read more from Google Blog for Webmasters.
There are couple of reasons for a slow loading website:
- Poorly designed site
- Hosted on an inferior or overloaded server
- Large photos that were not resized, or too many photos on a page
- Flash files
- Large amount of external calls to other websites
It’s expensive to rewrite a poorly built site but there are two easy ways to ensure your site loads quickly. One is use a good hosting company.
Web Hosting as become a commodity and many people are using cheap overloaded hosting solutions. Take a peek at the graphics displaying the load time for a site before they moved to our hosting platform. The site took 5.52 seconds to load, almost 6 seconds.
Would you wait that long to view a page. It’s a beautiful site and worth the wait, but unfortunately, too many left. Now take a look at the load speed after it was moved to our hosting server. The load speed is 730 milliseconds, or LESS THAN ONE SECOND.
Large photos is a huge problem especially with many people uploading photos from their iPhones or digital cameras. There are many free programs that allow you to resize your photos, check to see if one was included with your camera. Many free online programs allow you to reduce the size of your photos as well as make simple edits. I tell my clients to investigate PicMonkey, it’s free and easy to use.
So before you spend a ton of money on a Search Engine Optimization make certain your photos are not too big and you have a good hosting solution. Click here to test the load time of your site.
Jeff Buxton and I presenting our Mobile Seminar at the Blackstone Library in Branford May 14. Mobile web design is a new technology that small businesses will need to embrace in order to remain competitive. Thus we felt it was important to share our experience.
98% of small business sites are not mobile friendly. And Mobile-friendly sites positively impact consumer attitudes. According to a recent Google survey: 52% of users said “A bad mobile experience makes me less likely to engage with a company.”
Click here to learn more about Mobile Website and request a free preview of a mobile version of YOUR website.
In order for a website to have a significant value, it has to have a few things. The website’s overall value will be determined by what is on it. However, there is one thing that must be figured out before you even begin creating the website, and that is its purpose.
A Thought out Purpose
The purpose of a website will vary greatly based upon what you want out of it and what it is for. A good way to find out some basics about this is just by asking yourself who or what this website is for. Is the website for a business? Is it for a library? Is it an entertainment website? You have to shape the website accordingly based on who or what it is for. Sticking with an above example, if the website is for a business, it would be a good idea to have contact information and hours of operation on there as well as what the business actually does. Thinking of the website’s purpose is the foundation for its success.
What Kind of Information Does It Have?
The actual information on the website is the second most important part of a website’s value. The information should always be up to date and complete. You want to make sure that it is either sourced or at the very least verifiable.
An Intelligent Design
A website’s design is important because it is in actuality the website. The design means that it’s what the user sees on their screen. The design is how they navigate the website. They will search for a piece of information on the website through the design. Every physical interaction that user has with the website will occur via the website’s design. You want a design that isn’t difficult to understand and is easy to manage. Make your design suitable for the purpose of your website. A website for a business wouldn’t have the same design as a website made for entertainment. The best design for a website is very situational. However, a simple design is often a great choice.
If you truly want your website to have a significant value, you’re going to want to make sure that it is doing everything that it is capable of. The easiest way to evaluate this is by asking questions about your website. Think about what users will be coming to your website for. How can you improve their experience when they’re using your website?
Knowing the Limitations
At the same time, websites can sometimes fall victim to trying to do too many things without enough resources behind it. For example, you wouldn’t want to turn a simple informative website on one topic into an encyclopedia.
The underlying theme here is that you want to make sure that you know what you want out of your website. The best way to maximize what is talked about here is by going back through your website on your own after its creation and testing it.