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Cool / Important Stuff

Are you ready for Facebook's new Timeline ?

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Facebook will be converting all Facebook business pages to the new Timeline look and feel at the end of March. Are you ready to take advantage of this huge change. Perhaps the most obvious change is the new larger timeline photo.

Timeline Cover photos size will be 850 px wide by 315 px tall. These images can be changed or updated as often as you like.

However, please not there are some Facebook rules governing this new image. According to Facebook, cover images may not contain:

      Price or purchase information, such as “60% off” or “Download it at our website”.

Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.

References to user interface elements, such as Like or Share, or any other Facebook site features.

Calls to action, such as “Get it now” or “Tell your friends”.

I am still working on my new image.

Here some examples of how others have used the new size to project their identity.

 

 

Join Your Local Chamber and Watch Your Rankings with Google Climb

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Perhaps the best way to achieve top ranking with Google and other search engines is to attract a large number of relevant and authoritative links back to your site. Because Google, for example, interprets each link as a “vote”, the number of votes becomes key to evaluating (ranking) your website. When many sites provide links to a website, that website is understood to be significant. These links, however, should be relevant and from a reliable or authoritative source.

Many Black Hat search engines practitioners create “Free For All” sites with tons of links pointing to other sites. This tactic does little to increase traffic since in the majority of cases the originating site is neither relevant nor authoritative. How, ever, when an organization such as a local Chamber of Commerce site links to your business, then you have an authoritative link. Thus I encourage all businesses to join their local Chamber and make certain that the Chamber links back to their sites.

The Branford Chamber of Commerce takes this strategy a step further by creating micro sites for all of its members. These sites are by definition authoritative, because they are connected to the local Chamber. Thus for the cost of annual membership, Branford Chamber of Commerce members automatically get a huge boost with Google and other search engines.

13 great tools to help you manage Social Media

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Are you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.

Cool way to raise money for projects

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Kickstarter is the world’s largest funding platform for creative projects. Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.  They make it possible to share your project with thousands of people and raise money to make it a reality.

Below is a project I like and was going to fund money but they have already received more than they need. They only asked for $18,000, so far they have raised over $26,000. If you have a great idea, but just need some financial assistance Kickstarter can help.

Theft-Resistant Bike Light by Gotham Bicycle Defense
http://www.kickstarter.com/projects/gotham/theft-resistant-bike-light-by-gotham-bicycle-defen