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waldo

Qualities of a Well Designed Website

May 20, 2013 By waldo

In order for a website to have a significant value, it has to have a few things. The website’s overall value will be determined  by what is on it. However, there is one thing that must be figured out before you even begin creating the website, and that is its purpose.

A Thought out Purpose

The purpose of a website will vary greatly based upon what you want out of it and what it is for. A good way to find out some basics about this is just by asking yourself who or what this website is for. Is the website for a business? Is it for a library? Is it an entertainment website? You have to shape the website accordingly based on who or what it is for. Sticking with an above example, if the website is for a business, it would be a good idea to have contact information and hours of operation on there as well as what the business actually does. Thinking of the website’s purpose is the foundation for its success.

What Kind of Information Does It Have?

The actual information on the website is the second most important part of a website’s value. The information should always be up to date and complete. You want to make sure that it is either sourced or at the very least verifiable.

An Intelligent Design

A website’s design is important because it is in actuality the website.  The design means that it’s what the user sees on their screen. The design is how they navigate the website. They will search for a piece of information on the website through the design. Every physical interaction that user has with the website will occur via the website’s design. You want a design that isn’t difficult to understand and is easy to manage. Make your design suitable for the purpose of your website. A website for a business wouldn’t have the same design as a website made for entertainment. The best design for a website is very situational. However, a simple design is often a great choice.

Full Potential

If you truly want your website to have a significant value, you’re going to want to make sure that it is doing everything that it is capable of. The easiest way to evaluate this is by asking questions about your website. Think about what users will be coming to your website for. How can you improve their experience when they’re using your website?

Knowing the Limitations

At the same time, websites can sometimes fall victim to trying to do too many things without enough resources behind it. For example, you wouldn’t want to turn a simple informative website on one topic into an encyclopedia.

The underlying theme here is that you want to make sure that you know what you want out of your website. The best way to maximize what is talked about here is by going back through your website on your own after its creation and testing it.

Filed Under: Web Design

Go Mobile – Attend our free Mobile seminar next Tuesday in Branford

May 7, 2013 By waldo

Mobile Web Site Seminar Branford CTLearn three ways mobile websites are moving businesses forward and the top 5 practices to creating a mobile site your customers will love.

The mobile web is exploding. More and more consumers access websites with their smartphone. By the end of this year it’s projected that more people will use their smartphone than their PC to get online.

Are you happy with the way YOUR site looks on a smartphone.

We are offering a free Mobile seminar at the Blackstone Library in Branford Tuesday May 14th at 4:30.

Click here to request a free mockup of a mobile design of your current website.

Hope to see you on Tuesday.

Andrew

 

 

 

 

 

Filed Under: Increase Traffic to Your Site, Internet Marketing, Mobile

Don't worry about Apps your company needs a Mobile site

April 26, 2013 By waldo

mdg
Click on the image above to see difference between user interactions for apps vs. sites.

We have all heard stories of people making a fortune with a cool app. But for most companies especially smaller ones a mobile site is the better choice.

Why choose a mobile web over an app ?

Apps are faster and more interactive than mobile sites. However, they are expensive and having a bad app is worse than no app at all. In the end it depends on what the user needs. If want a interactive experience with sports or news an app might make sense. However, if you are hungry and searching looking for a local restaurant or you locked your keys in your car, a mobile site is the clear winner.

Advantages of a mobile site

Easier to build and launch – You don’t need to get permission form Apple. This can be  nightmare.

Easier to provide cross-platform scalability. Mobile sites works across all platforms, where as apps are device specific (i.e. Iphone, Android, Blackberry, etc)

Easier to track – tracking traffic is easy and free with Google analytics.

By the end of this year more people will be using their smartphones than their computers to get online, make certain you are presenting them the best possible user experience.

Click here to learn more about mobile websites.

 

 

Filed Under: Mobile, Restaurant

Twitter and TV

April 22, 2013 By waldo

Mobile Tweets Oreo SuperBowlTelevision is changing before our very eyes. People are now watching TV with their laptop and smartphone next to them on the couch. In many cases Twitter traffic during a TV episode functions like real-time Nielsen Rating reporting.

Here’s the clever tweet that Oreo’s agency tweeted during the Super Bowl blackout.  The cookie company’s agency 360i was gathered during the game and they designed, captioned the tweet within minutes.

Viewers apparently loved Oreo’s message, which was retweeted 10,000 times in one hour. This has many wondering did this single tweet have a greater reach than their million ad, which also played during the game.

 

 

 

Filed Under: Cool / Important Stuff, Mobile

Latest Mobile Launch Wilcox-Energy

April 19, 2013 By waldo

Mobile Web Design | Westbrook CTWorking closely with the Julie the marketing manager for Wilcox-Energy.com is always a pleasure. Wilcox is more than just an oil company. They have been providing heating oil comfort to local residences located in Westbrook and surrounding towns since 1955.

The new mobile site makes it easy for new customers to learn more about their many services.

Filed Under: Latest Launch, Mobile

Back from the big SES – Search Engine Strategy Show in NY

April 9, 2013 By waldo

SES-nyWent to the big Search Engine Strategy Show in New York last month. The highlight of the show was the integration of Twitter and Television. It’s pretty scary, but TV will never be same. I will be posting highlights of the show.

Major updates from Google’s Panda and Penguin change dramatically the way good SEO (search engine optimization) should be handled.

Filed Under: Cool / Important Stuff

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