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Google Adwords

5 reasons your Google Ad aren't being shown

December 12, 2011 By waldo

Google recently has launched a very aggressive campagin to encourage local businesses to setup their own Google Pay Per Click campaign. The offer of  free support and $100 coupons is quite compelling and many businesses have setup their own accounts. However, managing the campaign and getting the best bang for  your buck can be tricky.

One common question people ask is “Why isn’t my ad running”. After spending time setting up your account it’s frustrating to wait a week and see no zero impressions, zero clicks and zero spend. Below are 5 possible reasons, to explain the lack of activity.

1: Is your campaign or ad group active. Many people pause the the campaign or ad group while they are setting up and then later forget to activate.

2: Is your billing information correct. I check all my accounts on a regular basis, it’s not uncommon to see a great campaign that is stop running because the credit card payment was declined.

3: Your keyword bids are set higher than your daily budget itself. Example if your keyword bid is $10 and your daily budget is $5, Google will not show your ads. To correct, just lower your keywords bids and/or increase your campaign daily budget.

4: Low Search Volume for your keywords. Google will not display ads for keywords if there’s low search volume for them.

5: Are are ads “approved” ? Have you broken any ad words ad text policy guidelines, example, excessive capitalization etc. Normally you will receive an automated warning. However, you can double check in the ad words interface by going to ‘Reporting and Tools’ >> ‘More Tools’ >> ‘Disapproved Ads’.

Hope this helps. In later post we will discuss “conversion tracking” a great way to determine if your ads are really working.

 

 

 

 

Filed Under: Google Adwords Tagged With: Adwords

Using Google Display Network to increase brand awareness.

November 4, 2011 By waldo

Once the step child of Google, the Google Display Network (GDN) is a fantastic opportunity to considerably increase your online brand awareness, engage your potential customers, and ultimately increase sales of your product and or services.

Google (2010) states that users spend around 5% of time searching and 47% of their time reading web content. The presence of your ads on these pages creates a strong visual message increases, or in some cases, can create brand awareness and boost leads to sales regardless of the viewers position in the buying cycle.

Google even has Display Ad Builder, an online site that helps create your ads. There are some limitations, but it can help you start a simple branding campaign for your company.

Filed Under: Google Adwords

Google adds a "like" button to your site

July 1, 2011 By waldo

With Facebook becoming perhaps the most popular site, Google is getting concerned. They just created +1. This is similar to Facebook’s like button. It allows you to tag sites you like. It also can appear next to your Google Adwords Ad.

Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.

The next time you’re trying to remember that bed and breakfast your buddy was raving about, or find a great charity to support, a +1 could help you out. Just make sure you’re signed in to your Google Account.

To learn more visit Google/+1

Filed Under: Cool / Important Stuff, Google Adwords Tagged With: +1, Adwords, Facebook, SEO

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