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LinkedIn

LinkedIn Basics

October 2, 2012 By waldo

Linkedin as quickly becoming a very powerful prospecting tool. Facebook is starting to fade and many are recognizing the unique power of Linkedin. Below is a basic overview that should help get you started.

 

  1. Create your account: It very easy and LinkedIn will even track your percentage of completion and list missing sections. (Note: Brokers and others in regulated industry, should double check any guidelines that may govern your use of social networking tools.)
  2. Build Your Contacts: This is easy and you can quickly build your list of contact or “connections” . You can simply let LinkedIn compare who’s in your address book with other Linkedin members. Just click on the green Add Connections link in the upper right-hand corner of any page on the LinkedIn site. You can then “Import your desktop email contacts” to get the process started. LinkedIn will then send emails to members of your address “inviting” them to join your network.
  3. Thank your new Connections: Depending upon the number it would be great to send them a short thank you note. You could also start laying the ground work for a sales call.
  4. Track your activity across your network: That’s what the “All Updates” section on your LinkedIn home page is for. You can now watch new people joining and connecting. You also can post “status” updates informing others of recent changes with you and your company or post relevant articles.
  5. Connect with your Connections: Networking is a contact sport. Linkedin is great but it doesn’t work well in a vacuum. Scan people’s profiles and start looking for good connections and follow up on them.

 

“The more things change the more they remain the same” LinkedIn is changing how business is conducted but it still relies on the old concept of making and cultivating connections.

Today with LinkedIn it’s just a heck of lot easier.

 

 

 

Filed Under: LinkedIn

Linkedin announces New Business Pages

September 11, 2012 By waldo

LinkedIn announced this month new redesigned business profiles, which are officially known as Company Pages.

These new pages contain company specific business look similar to Facebook’s business page. Business can even add large Cover Photos similar to their Facebook Business Page.

“We know a picture is worth a thousand words, so we’ve provided companies with the ability to easily add an image that best represents their company and brand,” Linkedin said in a press release.

The real power of Linkedin is that it’s networking on steroids. You can quickly learn about hundreds of potential leads and more importantly THEY can learn more about you.

Make certain to update your Linkedin profile with compelling information that speaks to your unique selling position.

Filed Under: Cool / Important Stuff, Increase Traffic to Your Site, LinkedIn

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