“Sponsored Stories” are a very clever way to advertise on Facebook, as they appear to be “recommendations” from your friends. They are very cost effective and a great way to increase your fan base.
Next month Facebook is taking a dramatic step and will be including them in your News Feed.
However, Facebook states that you will only see ads from companies you’ve interacted with via likes, comments, or being a fan.
Annie Ta a Facebook spokesperson said, “You will never a post from a page you are not a fan of, or from people who are not your friends. We want to be really thoughtful about this, so we’ll have a lot of rate limits in place.”