There are many if not TOO many “Search Engine Experts”. Many claim to guarantee you top ranking, this is a red flag.
Here’s a direct quote from the Better Business Bureau website:
“Avoid companies that guarantee you a top ten ranking in the search engines. These companies may get your site listed high in the search engine results, but only for keywords that are unrelated to your website and are almost never searched for online. Some of these SEO sites are outright scams that will take your money and disappear … Any company that promises an outrageous claim should be avoided altogether. The most important thing to keep in mind is that no one can guarantee you a top listing in the search engines.”
Search Engine Optimization takes time and there are few “silver bullets”. However there are many ways that a company with a minimal investment in time and money can achieve a high ranking. Below are 5 simple steps that will help:
Make certain the text on your home does a good job of describing your business. If it’s a local make certain to mention your geographical location.
Also make certain that this “text” is plain text and not an image hidden in Flash or an image.
If local make certain to include a footer on each page that includes your company name, address and phone number.
Make certain your title tags are unique and include your key words.
Lastly make certain that your h1 tags for each page contain your important key words.