Facebook

Are you ready for Facebook's new Timeline ?

March 16, 2012 By waldo

Facebook will be converting all Facebook business pages to the new Timeline look and feel at the end of March. Are you ready to take advantage of this huge change. Perhaps the most obvious change is the new larger timeline photo.

Timeline Cover photos size will be 850 px wide by 315 px tall. These images can be changed or updated as often as you like.

However, please not there are some Facebook rules governing this new image. According to Facebook, cover images may not contain:

Price or purchase information, such as “60% off” or “Download it at our website”.

Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.

References to user interface elements, such as Like or Share, or any other Facebook site features.

Calls to action, such as “Get it now” or “Tell your friends”.

I am still working on my new image.

Here some examples of how others have used the new size to project their identity.

Basics to Help You Setup Your Facebook Page

March 7, 2012 By waldo

Every business should have a Facebook Page. However, having a Facebook Page is not just about getting tons of fans it’s about connecting and engaging with your customers and fans. When your fans comment or share your posts this will will increase your “reach” or number of new people that see your fan page.

First you need to build your fan page and fill out basic info; address, hours, web address etc. This allows people to learn more about your company and ultimately find and visit your store.

Second step add profile pictures, this adds personality to your store. Then invite your friends and family, this will “prime the pump” and help jump start your fan base. The beauty of this is that friends of your friends will learn about your new business page.

Lastly setup a vanity URL, example http://facebook.com/AndrewsBikeShop and make certain to put this URL on all your marketing assets.

Once you have setup your page try and post at least once a week. You can then use Insights the built in tracking program to learn which posts resonate with your fans.

13 great tools to help you manage Social Media

February 23, 2012 By waldo

Are you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.

Social media becoming everybody’s business – article in Hartford Business

February 20, 2012 By waldo

I was recently quoted in a online article in Hartford’s Online Business site, that discusses Social Media and its impact on businesses.

Guidelines for running a Facebook promotion

February 7, 2012 By waldo

Facebook promotions are a great to acquire new fans and or to engage your existing fan base. However, there are important rules that must be followed. Watch this video prepared by Facebook to understand the basics

Wild Fire App offers a great suite of Facebook apps that make it easy to run photo and video contest or other similar contests.

Have fun, try something new and quirky you will be pleasantly surprised by the results.

January 20, 2012 By waldo

Facebook just launched an aggressive program for small businesses. You can receive up to $150 in advertising on Facebook. A page needs a minimum of 50 fans to be eligible. It’s very easy to setup “sponsored stories” and quickly grow your fans. Watch a short video to learn more.

https://www.cshore.com/759-2/