Facebook has a great way to increase sales and it doesn’t cost you a cent. You can easily create offers on your Facebook page, Facebook handles the rest. Example you can post a 50% discount on a product, add restrictions and even limit the number of people that claim the discount. Facebook handles the rest. Click here to watch a video and learn more.
If you want your conversations to have a real impact, you need to simplify your message.
I recently read a study that confirmed my suspicion that most people don’t remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week after your meeting.
Oh, and by the way: You don’t get to choose what that one thing is. Sigh.
So what have sales professionals done about this? They have worked on “honing the message,” developing a “compelling unique advantage” and, of course, the ultimate silver bullet: a surefire elevator pitch.
But here’s what you’re fighting: A world cluttered with information, schedules, packed with more meetings and work than a person can handle. A decision-making process with more people involved in every choice–many of whom know little about your product or service. No wonder so little is remembered; often your audience doesn’t even understand much about what you’re offering.
What Kids Want to Know
I have a 9-year-old daughter with spring freckles, long brown hair and blue eyes the size of silver dollars. She asks the kinds of questions that on the surface seem so simple:
- Daddy, what do you do?
- Why do people decide to hire you?
- Why don’t they hire somebody else or do it themselves?
One of the great things about 9-year-olds: Like many buyers these days, they lack context. Any answer that you provide has to be in a language that they can understand.
What does a procurement specialist know about what you sell–or the IT person, or the finance person? The challenge is this: Can you answer the three questions my 9-year-old asked, for your own business?
Hint: There are right and wrong answers for both.
Daddy, What Do You Do?
- Right answer: “I help companies to grow really fast by teaching them how to sell bigger companies much larger orders.”
- Wrong answer: “Our company helps develop inside of our clients a replicable and scalable process for them to land large accounts.”
Why Do People Decide to Hire You?
- Right answer: “We have helped lots of companies do this before, so we are really good at it as long as they are the right type of companies.”
- Wrong answer: “We have a proven process for implementation that allows organizations to tailor the model to their market, business offering and company’s growth goals.”
Why Don’t They Do It Themselves?
- Right answer: “Just like when you learned to play the piano: Mommy and I could teach a little, but we don’t know as much as your teacher, and teaching you ourselves would take a long time and be very frustrating. Daddy is a really good teacher of how to make bigger sales, and people want to learn how to do this as fast as they can.”
- Wrong answer: “We are the foremost expert in this field with over $5 billion in business that our clients have closed using this system. Usually our clients have tried a number of things on their own before we work together and have wanted outside help to get better results.”
In these cases, both answers are accurate, but that doesn’t make them right. In a world in which more decisions are made with less information and context, our responsibility is to get to as clear and memorable an answer as possible for all of the buyers to understand.
Before we get to all that, keep this in mind:
The goal of a headline is to seize readers’ attention and convince them to continue
Every business should have a Facebook Page. However, having a Facebook Page is not just about getting tons of fans it’s about connecting and engaging with your customers and fans. When your fans comment or share your posts this will will increase your “reach” or number of new people that see your fan page.
First you need to build your fan page and fill out basic info; address, hours, web address etc. This allows people to learn more about your company and ultimately find and visit your store.
Second step add profile pictures, this adds personality to your store. Then invite your friends and family, this will “prime the pump” and help jump start your fan base. The beauty of this is that friends of your friends will learn about your new business page.
Lastly setup a vanity URL, example http://facebook.com/AndrewsBikeShop and make certain to put this URL on all your marketing assets.
Once you have setup your page try and post at least once a week. You can then use Insights the built in tracking program to learn which posts resonate with your fans.
Many businesses feel overwhelmed when implementing their social media marketing.
Sometimes the solution is to focus on the right social media tools for your business.
We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.
Facebook promotions are a great to acquire new fans and or to engage your existing fan base. However, there are important rules that must be followed. Watch this video prepared by Facebook to understand the basics
Wild Fire App offers a great suite of Facebook apps that make it easy to run photo and video contest or other similar contests.
Have fun, try something new and quirky you will be pleasantly surprised by the results.