• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Cybershore

Web Design | Web Hosting CT

Check Mail 860-304-6369

  • About
  • Web Design
  • Our Work
  • Services
    • Web Hosting
    • Email Hosting
    • SEO
    • Local Search
  • Support
    • Email Support
    • DSL Support
    • Dialup Support
    • Web Hosting Support
  • Blog
  • Contact

edgerank

What is Facebook's Edgerank ?

October 5, 2011 By waldo

The average Facebook user 130 “friends” and follows plenty of Facebook pages. If every single action of your friend showed up on your Facebook you you would be totally overwhelmed. In order to optimize your Facebook experiences, a formula called Facebook EdgeRank was created.

Facebook EdgeRank decides what’s most important to display on your page. If Facebook EdgeRank decides it’s not important, then it gets dropped off the Feed – very bad news for a business owner who isn’t getting much Facebook interaction from fans and wants his or her brand to stay in the forefront of people’s minds.

There are three basic components to the Facebook EdgeRank algorithm: Affinity, weight, and time decay.

“Affinity” refers to the user’s relationship with the item’s creator. For example, if you have an old acquaintance whose Facebook profile you haven’t visited in two years, they would have a very low affinity ranking. If you have a significant other whose profile you visit every day, they would have a very high affinity ranking. This is good for Facebook EdgeRank.

“Weight” combines what the item is and how it’s being interacted with. As for the “what,” videos, photos, and links are generally considered to have the highest weight. In other words, if a fan views a video on your page, this will score far more points in Facebook EdgeRank than if they simply visit your page.

The other component to Facebook EdgeRank is how the item is being interacted with. A “Like,” for example, gets less weight than a comment.

“Time decay” refers to how recent the item is. Old news drops out of the news feed, so newer items are more likely to appear on a feed than older items.

So now take a look at your page and you will notice that most of the posts are from your “active” friends.

Filed Under: Facebook Tagged With: edgerank, Facebook

Primary Sidebar

Recent Posts:

Cybershore to offer FREE ssl certs for websites

Since last year, Google has been "urging" developers to add SSL certificates to their websites. An … Read More about Cybershore to offer FREE ssl certs for websites

Web Design Guilford CT

We had lots of fun designing the website for Read Amusements located in Guilford, CT. They offer a … Read More about Web Design Guilford CT

WordPress Web Design Madison CT

Today your website is the ‘digital doormat’ for your business: the first impression you … Read More about WordPress Web Design Madison CT

Categories

  • Case Studies
  • Cool / Important Stuff
  • E-commerce
  • Facebook
  • Featured
  • Google Adwords
  • Home Page
  • Increase Traffic to Your Site
  • Internet Marketing
  • Latest Launch
  • LinkedIn
  • Local Search
  • Marine Marketing
  • Mobile
  • News
  • Restaurant
  • SEO
  • Tutorials
  • Uncategorized
  • Web Design
  • Webmaster Tools
  • Website Best Practices
  • Wordpress

Footer

Recent Posts

  • Cybershore to offer FREE ssl certs for websites
  • Web Design Guilford CT
  • WordPress Web Design Madison CT

Contact Us

Address:
444 Northwood Drive
Guilford, CT 06437
Phone: 860-304-6369

Copyright © 2025 · Cybershore Premium Internet Services

Terms of Use