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Does your business thumbnail picture look weird ?

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You probably noticed that Facebook automatically creates a “thumbnail” image of your main profile picture, this image is displayed to the left of all your posts.

It’s important that the thumbnail is recognizable and looks good.

However, since the thumbnail image is a square, and most profile picture are rectangular, the “automatically” created “thumbnail at takes can look weird.

Not to worry there are two solutions.

1: Manually crop the image –
1. In the page settings, click on the Profile Picture menu.
2. Edit Thumbnail.
3. Drag the photo to select the desired portion.

Or:

1: Select “scale to fit” to use the entire image. This is what I did for the image for my Facebook page WaldenPondDesign.

What is Facebook's Edgerank ?

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The average Facebook user 130 “friends” and follows plenty of Facebook pages. If every single action of your friend showed up on your Facebook you you would be totally overwhelmed. In order to optimize your Facebook experiences, a formula called Facebook EdgeRank was created.

Facebook EdgeRank decides what’s most important to display on your page. If Facebook EdgeRank decides it’s not important, then it gets dropped off the Feed – very bad news for a business owner who isn’t getting much Facebook interaction from fans and wants his or her brand to stay in the forefront of people’s minds.

There are three basic components to the Facebook EdgeRank algorithm: Affinity, weight, and time decay.

“Affinity” refers to the user’s relationship with the item’s creator. For example, if you have an old acquaintance whose Facebook profile you haven’t visited in two years, they would have a very low affinity ranking. If you have a significant other whose profile you visit every day, they would have a very high affinity ranking. This is good for Facebook EdgeRank.

“Weight” combines what the item is and how it’s being interacted with. As for the “what,” videos, photos, and links are generally considered to have the highest weight. In other words, if a fan views a video on your page, this will score far more points in Facebook EdgeRank than if they simply visit your page.

The other component to Facebook EdgeRank is how the item is being interacted with. A “Like,” for example, gets less weight than a comment.

“Time decay” refers to how recent the item is. Old news drops out of the news feed, so newer items are more likely to appear on a feed than older items.

So now take a look at your page and you will notice that most of the posts are from your “active” friends.

Google adds a "like" button to your site

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With Facebook becoming perhaps the most popular site, Google is getting concerned. They just created +1. This is similar to Facebook’s like button. It allows you to tag sites you like. It also can appear next to your Google Adwords Ad.

Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.

The next time you’re trying to remember that bed and breakfast your buddy was raving about, or find a great charity to support, a +1 could help you out. Just make sure you’re signed in to your Google Account.

To learn more visit Google/+1